Marketing /
Roger A. Kerin ... [et al.].
- 8th ed.
- New York : McGraw-Hill/Irwin, c2006.
- xlvi, 733 p. : col. ill., col. maps ; 29 cm.
- McGraw-Hill/Irwin series in marketing .
Includes bibliographical references (p. 673-700) and indexes.
0072828803 (text : alk. paper) 0073080152 (pkg. : alk. paper) 9780071116091
Marketing
Includes bibliographical references (p. 673-700) and indexes.
0072828803 (text : alk. paper) 0073080152 (pkg. : alk. paper) 9780071116091
Marketing