Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack.
Material type: TextPublisher: Upper Saddle River, N.J. : Pearson Prentice Hall, 2004Edition: 2nd edDescription: xxvii, 538 p. : ill. ; 28 cmISBN: 0131405462; 9780131405462; 013141528X (CD-ROM)Other title: Integrated advertising, promotion, and marketing communicationsSubject(s): Advertising | Communication in marketingItem type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Diverse Material | Gratia Christian College Library Book Shelves | Print book | HF5415.123 .C56 2004 (Browse shelf) | Available | 7002693R | ||
Diverse Material | Gratia Christian College Library Request at Counter | Print book | HF5415.123 .C56 2004 (Browse shelf) | cd-rom | Available | 0004117D |
Accompanied by a CD-ROM entitled: IMC PlanPro.
Includes bibliographical references and indexes.