Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack.

By: Clow, Kenneth EContributor(s): Baack, DonaldMaterial type: TextTextPublisher: Upper Saddle River, N.J. : Pearson Prentice Hall, 2004Edition: 2nd edDescription: xxvii, 538 p. : ill. ; 28 cmISBN: 0131405462; 9780131405462; 013141528X (CD-ROM)Other title: Integrated advertising, promotion, and marketing communicationsSubject(s): Advertising | Communication in marketing
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Print book HF5415.123 .C56 2004 (Browse shelf) cd-rom Available 0004117D

Accompanied by a CD-ROM entitled: IMC PlanPro.

Includes bibliographical references and indexes.

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