Clow, Kenneth E.
Integrated advertising, promotion & marketing communications / Integrated advertising, promotion, and marketing communications Kenneth E. Clow, Donald Baack. - 2nd ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, 2004. - xxvii, 538 p. : ill. ; 28 cm.
Accompanied by a CD-ROM entitled: IMC PlanPro.
Includes bibliographical references and indexes.
0131405462 9780131405462 013141528X (CD-ROM)
Advertising
Communication in marketing
Integrated advertising, promotion & marketing communications / Integrated advertising, promotion, and marketing communications Kenneth E. Clow, Donald Baack. - 2nd ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, 2004. - xxvii, 538 p. : ill. ; 28 cm.
Accompanied by a CD-ROM entitled: IMC PlanPro.
Includes bibliographical references and indexes.
0131405462 9780131405462 013141528X (CD-ROM)
Advertising
Communication in marketing