Modern marketing research : concepts, methods, and cases / Fred M. Feinberg, Thomas C. Kinnear, James R. Taylor.
Material type:
TextPublisher: Australia : Cengage Learning, [2013]Copyright date: ©2013Edition: Second editionDescription: xxx, 689 pages : illustrations ; 28 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781133191018; 1133191010Subject(s): Marketing research | Marketing -- ManagementLOC classification: HF5415.2 | .F37 2013
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HF5415.2 .F37 2013 (Browse shelf) | Available | 7005313J |
Includes bibliographical references and index (pages 677-689).