Feinberg, Fred M.,
Modern marketing research : concepts, methods, and cases / Fred M. Feinberg, Thomas C. Kinnear, James R. Taylor. - Second edition. - xxx, 689 pages : illustrations ; 28 cm.
Includes bibliographical references and index (pages 677-689).
9781133191018 1133191010
Marketing research.
Marketing--Management.
HF5415.2 / .F37 2013
Modern marketing research : concepts, methods, and cases / Fred M. Feinberg, Thomas C. Kinnear, James R. Taylor. - Second edition. - xxx, 689 pages : illustrations ; 28 cm.
Includes bibliographical references and index (pages 677-689).
9781133191018 1133191010
Marketing research.
Marketing--Management.
HF5415.2 / .F37 2013