Case teaching notes manual for video cases and appendix D alternative cases to accompany marketing : eighth edition / Roger A. Kerin, Southern Methodist University; Steven W. Hartley, University of Denver; Eric N. Berkowitz, University of Massachusetts; William Rudelius, University of St. Thomas; contributor Linda Rochford, University of Minnesota-Duluth; prepared by Michael J. Vessey.
Material type:
TextPublisher: New York, NY : McGraw-Hill/Irwin, [2006]Copyright date: ©2006Description: vii, 201 pages: illustrations ; 28 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 0073190640; 9780073190648Subject(s): Marketing
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HF5415 .M17 2006 (Browse shelf) | Manual | Available | 7002711I | |
| Book | Gratia Christian College Library Book Shelves | Print book | HF5415 .M17 2006 (Browse shelf) | Manual c. 2 | Available | 7002717O |