Case teaching notes manual for video cases and appendix D alternative cases to accompany marketing : eighth edition /
Roger A. Kerin, Southern Methodist University; Steven W. Hartley, University of Denver; Eric N. Berkowitz, University of Massachusetts; William Rudelius, University of St. Thomas; contributor Linda Rochford, University of Minnesota-Duluth; prepared by Michael J. Vessey.
- vii, 201 pages: illustrations ; 28 cm
0073190640 9780073190648
Marketing
0073190640 9780073190648
Marketing