Digital marketing excellence : planning, optimizing and integrating online marketing / Dave Chaffey and PR Smith.
Material type:
TextPublisher: London ; New York : Routledge, Taylor & Francis Group, [2017]Copyright date: ©2017Edition: Fifth editionDescription: xxvii, 660 pages : color illustrations ; 26 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781138191686; 113819168X; 9781138191709; 1138191701Uniform titles: EMarketing excellence Subject(s): Internet marketingLOC classification: HF5415.1265 | .S65 2017| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HF5415.1265 .S65 2017 (Browse shelf) | Available | 0005302A |
Revised edition of the authors' eMarketing excellence, originally published in 2002.
Includes bibliographical references and index.
Preface -- Acknowledgements -- Introduction to digital marketing -- Remix -- Digital models -- Digital customers -- Social media marketing -- Designing digital experiences -- Traffic building -- Customer lifecycle communications and crm -- Managing digital marketing -- Digital marketing plan -- Glossary -- Index.