| 000 -LEADER |
|---|
| fixed length control field |
01424nam a2200385 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100616s2009 ch a b 000 0 chi d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789862131473 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9862131470 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
HKGCC |
| Modifying agency |
HKGCC |
| 041 1# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
chi |
| Language code of original |
eng |
| 066 ## - CHARACTER SETS PRESENT |
|---|
| Alternate G0 or G1 character set |
$1 |
| 090 #3 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415.1 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.N85 2009 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Nunes, Paul, |
| Dates associated with a name |
1963- |
| 240 10 - UNIFORM TITLE |
|---|
| Uniform title |
Mass affluence. |
| Language of a work |
Chinese |
| 245 10 - TITLE STATEMENT |
|---|
| Linkage |
880-01/$1 |
| Title |
新大眾市場行銷 / |
| Statement of responsibility, etc. |
Paul Nunes, Brian Johnson 著 ; 陳琇玲譯. |
| 250 ## - EDITION STATEMENT |
|---|
| Linkage |
880-02/$1 |
| Edition statement |
初版. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Linkage |
880-03/$1 |
| Place of publication, distribution, etc. |
台北市 : |
| Name of publisher, distributor, etc. |
大塊文化出版, |
| Date of publication, distribution, etc. |
2009. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
372 p. : |
| Other physical details |
ill. ; |
| Dimensions |
21 cm. |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
Touch ; |
| Volume/sequential designation |
54 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Translation of: Mass affluence : seven new rules of marketing to today's consumer. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (p. 325-372) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Affluent consumers |
| Geographic subdivision |
United States |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior |
| Geographic subdivision |
United States |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer satisfaction |
| Geographic subdivision |
United States |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumers |
| Geographic subdivision |
United States |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| Geographic subdivision |
United States |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Product management |
| Geographic subdivision |
United States |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Linkage |
880-04/$1 |
| Personal name |
陳琇玲. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Johnson, Brian, |
| Dates associated with a name |
1960- |
| 880 10 - ALTERNATE GRAPHIC REPRESENTATION |
|---|
| Linkage |
245-01 |
| a |
Xin da zhong shi chang hang xiao / |
| c |
Paul Nunes, Brian Johnson zhu ; Chen Xiuling yi. |
| 880 ## - ALTERNATE GRAPHIC REPRESENTATION |
|---|
| Linkage |
250-02 |
| a |
Chu ban. |
| 880 ## - ALTERNATE GRAPHIC REPRESENTATION |
|---|
| Linkage |
260-03 |
| a |
Taibei Shi : |
| b |
Da Kuai wen hua chu ban, |
| c |
2009. |
| 880 1# - ALTERNATE GRAPHIC REPRESENTATION |
|---|
| Linkage |
700-04 |
| a |
Chen, Xiuling. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
