Nunes, Paul, 1963-
新大眾市場行銷 / Paul Nunes, Brian Johnson 著 ; 陳琇玲譯. - 初版. - 台北市 : 大塊文化出版, 2009. - 372 p. : ill. ; 21 cm. - Touch ; 54 .
Translation of: Mass affluence : seven new rules of marketing to today's consumer.
Includes bibliographical references (p. 325-372)
9789862131473 9862131470
Affluent consumers--United States
Consumer behavior--United States
Consumer satisfaction--United States
Consumers--United States
Marketing--United States
Product management--United States
新大眾市場行銷 / Paul Nunes, Brian Johnson 著 ; 陳琇玲譯. - 初版. - 台北市 : 大塊文化出版, 2009. - 372 p. : ill. ; 21 cm. - Touch ; 54 .
Translation of: Mass affluence : seven new rules of marketing to today's consumer.
Includes bibliographical references (p. 325-372)
9789862131473 9862131470
Affluent consumers--United States
Consumer behavior--United States
Consumer satisfaction--United States
Consumers--United States
Marketing--United States
Product management--United States