| 000 -LEADER |
|---|
| fixed length control field |
00792nam a2200241 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
960109s1994 enka 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0273609076 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
CUHK |
| Transcribing agency |
CUHK |
| Modifying agency |
HKGCC |
| 090 #3 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415.5 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.C71 1994 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cram, Tony. |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The power of relationship marketing : |
| Remainder of title |
how to keep customers for life / |
| Statement of responsibility, etc. |
Tony Cram. |
| 246 13 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Keeping customers for life |
| 246 10 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Relationship marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London : |
| Name of publisher, distributor, etc. |
Financial Times/Pitman, |
| Date of publication, distribution, etc. |
1994. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
ix, 254 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Subtitle on jacket: Keeping customers for life. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertisers |
| General subdivision |
Attitudes |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer satisfaction |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Customer relations |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Customer services |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
