Cram, Tony.
The power of relationship marketing : how to keep customers for life / Keeping customers for life Relationship marketing Tony Cram. - London : Financial Times/Pitman, 1994. - ix, 254 p. : ill. ; 24 cm.
Subtitle on jacket: Keeping customers for life.
0273609076
Advertisers--Attitudes
Consumer satisfaction
Customer relations
Customer services
Marketing--Management
The power of relationship marketing : how to keep customers for life / Keeping customers for life Relationship marketing Tony Cram. - London : Financial Times/Pitman, 1994. - ix, 254 p. : ill. ; 24 cm.
Subtitle on jacket: Keeping customers for life.
0273609076
Advertisers--Attitudes
Consumer satisfaction
Customer relations
Customer services
Marketing--Management