| 000 -LEADER |
|---|
| fixed length control field |
01456nam a2200385 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
121203s2012 cc a 000 0 chi d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9626787317 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789626787311 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
HKP |
| Transcribing agency |
HKP |
| Modifying agency |
OCLCO |
| -- |
HNK |
| -- |
CPV |
| -- |
HKGCC |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
a-cc-hk |
| 066 ## - CHARACTER SETS PRESENT |
|---|
| Alternate G0 or G1 character set |
$1 |
| 090 #3 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415.1255 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.W823 2012 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Linkage |
880-01/$1 |
| Personal name |
吳博林. |
| 245 10 - TITLE STATEMENT |
|---|
| Linkage |
880-02/$1 |
| Title |
愛上香港 : |
| Remainder of title |
品牌策略與 marketing策劃 = I lover HK / |
| Statement of responsibility, etc. |
[作者吳博林]. |
| 246 1# - VARYING FORM OF TITLE |
|---|
| Linkage |
880-03/$1 |
| Display text |
At head of cover title: |
| Title proper/short title |
品牌說故事 |
| 246 31 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
I love HK |
| 246 30 - VARYING FORM OF TITLE |
|---|
| Linkage |
880-04/$1 |
| Title proper/short title |
品牌策略與marketing 策劃 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Linkage |
880-05/$1 |
| Place of publication, distribution, etc. |
香港 : |
| Name of publisher, distributor, etc. |
經濟日報出版社, |
| Date of publication, distribution, etc. |
2012. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
[197] p. : |
| Other physical details |
col. ill. ; |
| Dimensions |
26 cm. |
| 490 1# - SERIES STATEMENT |
|---|
| Linkage |
880-06/$1 |
| Series statement |
廣告101 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Cover title. |
| 610 20 - SUBJECT ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Ocean Park Corporation |
| General subdivision |
Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| Geographic subdivision |
China |
| -- |
Hong Kong |
| 655 #4 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Popular book. |
| 880 1# - ALTERNATE GRAPHIC REPRESENTATION |
|---|
| Linkage |
100-01 |
| a |
Wu, Bolin. |
| 880 10 - ALTERNATE GRAPHIC REPRESENTATION |
|---|
| Linkage |
245-02 |
| a |
Ai shang Xianggang : |
| b |
pin pai ce lue yu marketing ce hua = I lover HK / |
| c |
[zuo zhe Wu Bolin]. |
| 880 1# - ALTERNATE GRAPHIC REPRESENTATION |
|---|
| Linkage |
246-03 |
| a |
At head of cover title: |
| -- |
Pin pai shuo gu shi |
| 880 30 - ALTERNATE GRAPHIC REPRESENTATION |
|---|
| Linkage |
246-04 |
| a |
Pin pai ce lue yu marketing ce hua |
| 880 ## - ALTERNATE GRAPHIC REPRESENTATION |
|---|
| Linkage |
260-05 |
| a |
Xianggang : |
| b |
Jing ji ri bao chu ban she, |
| c |
2012. |
| 880 1# - ALTERNATE GRAPHIC REPRESENTATION |
|---|
| Linkage |
490-06 |
| a |
Guang gao 101 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Linkage |
880-07/$1 |
| Uniform title |
廣告101系列. |
| 880 #0 - ALTERNATE GRAPHIC REPRESENTATION |
|---|
| Linkage |
830-07 |
| a |
Guang gao 101 xi lie. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
