吳博林.

愛上香港 : 品牌策略與 marketing策劃 = I lover HK / At head of cover title: 品牌說故事 I love HK 品牌策略與marketing 策劃 [作者吳博林]. - 香港 : 經濟日報出版社, 2012. - [197] p. : col. ill. ; 26 cm. - 廣告101 . - 廣告101系列. .

Cover title.

9626787317 9789626787311


Ocean Park Corporation--Marketing.


Branding (Marketing)
Branding (Marketing)--China--Hong Kong


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