Nagle, Thomas T., 1951-
定價戰略與戰術 : 通向利潤增長之路 = The strategy and tactics of pricing : a guide to growing more profitably / 通向利潤增長之路 湯姆．納格, 約瑟夫．查萊, 陳兆豐著 ; 龔強, 陳兆豐譯. - 北京第2版. - 北京 : 華夏出版社, 2012. - 4, 2, 327 p. : ill. ; 24 cm.
Translation of: The strategy and tactics of pricing : a guide to growing more profitably, 5th ed. / Thomas T. Nagle, John E. Hogan, Joseph Zale. Boston : Prentice Hall, c2011.
Includes bibliographical references.
7508071492 9787508071497
Marketing--Decision making
Pricing
定價戰略與戰術 : 通向利潤增長之路 = The strategy and tactics of pricing : a guide to growing more profitably / 通向利潤增長之路 湯姆．納格, 約瑟夫．查萊, 陳兆豐著 ; 龔強, 陳兆豐譯. - 北京第2版. - 北京 : 華夏出版社, 2012. - 4, 2, 327 p. : ill. ; 24 cm.
Translation of: The strategy and tactics of pricing : a guide to growing more profitably, 5th ed. / Thomas T. Nagle, John E. Hogan, Joseph Zale. Boston : Prentice Hall, c2011.
Includes bibliographical references.
7508071492 9787508071497
Marketing--Decision making
Pricing