Armstrong, Gary.
Marketing : an introduction / Marketing PlanPro Gary Armstrong, Philip Kotler. - 8th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, 2007. - xxx, 522, [68] p. : col. ill. ; 29 cm + 1 computer disk.
Title on cd: Marketing PlanPro
Includes bibliographical references and indexes.
0131984543 (pbk.) 9780131984547 (pbk.)
Marketing
Marketing : an introduction / Marketing PlanPro Gary Armstrong, Philip Kotler. - 8th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, 2007. - xxx, 522, [68] p. : col. ill. ; 29 cm + 1 computer disk.
Title on cd: Marketing PlanPro
Includes bibliographical references and indexes.
0131984543 (pbk.) 9780131984547 (pbk.)
Marketing