| 000 | 01436nam a2200337 4500 | ||
|---|---|---|---|
| 008 | 110322s2011 cc b 000 0 chi d | ||
| 020 | _a9787115290724 | ||
| 040 |
_cHKGCC _dHKGCC |
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| 066 | _c$1 | ||
| 090 | 3 |
_aHF5823 _b.A73 2011 |
|
| 100 | 1 | _aArens, William F. | |
| 245 | 1 | 0 |
_6880-01/$1 _a廣告 : _b創意與文案 = Advertising : creative and copy / _c(美)威廉. 阿倫斯(William F. Arens), (美)邁克爾. 維戈爾德(Michael F. Weigold), (美)克裏斯蒂安. 阿倫斯(Christian Arens)著 ; 丁俊傑, 程坪, 陳志娟譯. |
| 880 | 1 | 0 |
_6245-01 _aGuang gao : _bchuang yi yu wen an = _bAdvertising: creative and copy / _cWilliam F. Arens, Michael F. Weigold, Christian Arens zhu ; Ding Junjie, Cheng Ping, Chen Zhijuan yi. |
| 246 | 3 | 1 | _aAdvertising: creative and copy |
| 246 | 3 | _aCreative and copy | |
| 250 |
_6880-02/$1 _a第11版. |
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| 880 |
_6250-02 _aDi 11 ban. |
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| 260 |
_6880-03/$1 _a北京 : _b人民電郵出版社, _c2011. |
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| 880 |
_6260-03 _aBeijing : _bRen min dian you chu ban she, _c2011. |
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| 300 |
_axi, 216 p. :col. ill. ; _c21 cm. |
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| 504 | _aIncludes bibliographical references (p. [213]-216) | ||
| 650 | 0 | _aAdvertising copy | |
| 650 | 0 | _aAdvertising | |
| 700 | 1 |
_6880-04/$1 _a陳志娟. |
|
| 880 | 1 |
_6700-04 _aChen, Zhijuan. |
|
| 700 | 1 |
_6880-05/$1 _a程坪. |
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| 880 | 1 |
_6700-05 _aCheng, Ping. |
|
| 700 | 1 |
_6880-06/$1 _a丁俊傑. |
|
| 880 | 1 |
_6700-06 _aDing, Junjie. |
|
| 942 |
_2lcc _cBK |
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| 999 |
_c9809 _d9809 |
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