000 | 01424nam a2200385 4500 | ||
---|---|---|---|
008 | 100616s2009 ch a b 000 0 chi d | ||
020 | _a9789862131473 | ||
020 | _a9862131470 | ||
040 |
_cHKGCC _dHKGCC |
||
041 | 1 |
_achi _heng |
|
066 | _c$1 | ||
090 | 3 |
_aHF5415.1 _b.N85 2009 |
|
100 | 1 |
_aNunes, Paul, _d1963- |
|
240 | 1 | 0 |
_aMass affluence. _lChinese |
245 | 1 | 0 |
_6880-01/$1 _a新大眾市場行銷 / _cPaul Nunes, Brian Johnson 著 ; 陳琇玲譯. |
880 | 1 | 0 |
_6245-01 _aXin da zhong shi chang hang xiao / _cPaul Nunes, Brian Johnson zhu ; Chen Xiuling yi. |
250 |
_6880-02/$1 _a初版. |
||
880 |
_6250-02 _aChu ban. |
||
260 |
_6880-03/$1 _a台北市 : _b大塊文化出版, _c2009. |
||
880 |
_6260-03 _aTaibei Shi : _bDa Kuai wen hua chu ban, _c2009. |
||
300 |
_a372 p. : _bill. ; _c21 cm. |
||
490 | 0 |
_aTouch ; _v54 |
|
500 | _aTranslation of: Mass affluence : seven new rules of marketing to today's consumer. | ||
504 | _aIncludes bibliographical references (p. 325-372) | ||
650 | 0 |
_aAffluent consumers _zUnited States |
|
650 | 0 |
_aConsumer behavior _zUnited States |
|
650 | 0 |
_aConsumer satisfaction _zUnited States |
|
650 | 0 |
_aConsumers _zUnited States |
|
650 | 0 |
_aMarketing _zUnited States |
|
650 | 0 |
_aProduct management _zUnited States |
|
700 | 1 |
_6880-04/$1 _a陳琇玲. |
|
880 | 1 |
_6700-04 _aChen, Xiuling. |
|
700 | 1 |
_aJohnson, Brian, _d1960- |
|
942 |
_2lcc _cBK |
||
999 |
_c9748 _d9748 |