000 01424nam a2200385 4500
008 100616s2009 ch a b 000 0 chi d
020 _a9789862131473
020 _a9862131470
040 _cHKGCC
_dHKGCC
041 1 _achi
_heng
066 _c$1
090 3 _aHF5415.1
_b.N85 2009
100 1 _aNunes, Paul,
_d1963-
240 1 0 _aMass affluence.
_lChinese
245 1 0 _6880-01/$1
_a新大眾市場行銷 /
_cPaul Nunes, Brian Johnson 著 ; 陳琇玲譯.
880 1 0 _6245-01
_aXin da zhong shi chang hang xiao /
_cPaul Nunes, Brian Johnson zhu ; Chen Xiuling yi.
250 _6880-02/$1
_a初版.
880 _6250-02
_aChu ban.
260 _6880-03/$1
_a台北市 :
_b大塊文化出版,
_c2009.
880 _6260-03
_aTaibei Shi :
_bDa Kuai wen hua chu ban,
_c2009.
300 _a372 p. :
_bill. ;
_c21 cm.
490 0 _aTouch ;
_v54
500 _aTranslation of: Mass affluence : seven new rules of marketing to today's consumer.
504 _aIncludes bibliographical references (p. 325-372)
650 0 _aAffluent consumers
_zUnited States
650 0 _aConsumer behavior
_zUnited States
650 0 _aConsumer satisfaction
_zUnited States
650 0 _aConsumers
_zUnited States
650 0 _aMarketing
_zUnited States
650 0 _aProduct management
_zUnited States
700 1 _6880-04/$1
_a陳琇玲.
880 1 _6700-04
_aChen, Xiuling.
700 1 _aJohnson, Brian,
_d1960-
942 _2lcc
_cBK
999 _c9748
_d9748