000 | 00788pam a2200241 4500 | ||
---|---|---|---|
003 | NhCcYBP | ||
005 | 20180706180032.0 | ||
008 | 100308s2011 enka b 001 0 eng | ||
010 | _a2010009888 | ||
020 | _a9780273726227 (pbk.) | ||
020 | _a0273726226 (pbk.) | ||
040 |
_aDLC _cDLC _dUKM _dYDXCP _dNhCcYBP _dHKGCC |
||
090 | 3 |
_aHF1416 _b.H65 2011 |
|
100 | 1 | _aHollensen, Svend. | |
245 | 1 | 0 |
_aGlobal marketing : _ba decision-oriented approach / _cSvend Hollensen. |
250 | _a5th ed. | ||
260 |
_aHarlow, England ; _aNew York : _bFinancial Times Prentice Hall, _c2011. |
||
300 |
_axliii, 756 p. : _bcol. ill. ; _c27 cm. |
||
504 | _aIncludes bibliographical references and index. | ||
650 | 0 | _aExport marketing | |
650 | 0 |
_aExport marketing _vCase studies |
|
942 |
_2lcc _cBK |
||
999 |
_c8497 _d8497 |