000 00788pam a2200241 4500
003 NhCcYBP
005 20180706180032.0
008 100308s2011 enka b 001 0 eng
010 _a2010009888
020 _a9780273726227 (pbk.)
020 _a0273726226 (pbk.)
040 _aDLC
_cDLC
_dUKM
_dYDXCP
_dNhCcYBP
_dHKGCC
090 3 _aHF1416
_b.H65 2011
100 1 _aHollensen, Svend.
245 1 0 _aGlobal marketing :
_ba decision-oriented approach /
_cSvend Hollensen.
250 _a5th ed.
260 _aHarlow, England ;
_aNew York :
_bFinancial Times Prentice Hall,
_c2011.
300 _axliii, 756 p. :
_bcol. ill. ;
_c27 cm.
504 _aIncludes bibliographical references and index.
650 0 _aExport marketing
650 0 _aExport marketing
_vCase studies
942 _2lcc
_cBK
999 _c8497
_d8497