| 000 | 01363cam a2200337 4500 | ||
|---|---|---|---|
| 003 | OCoLC | ||
| 005 | 20180706180025.0 | ||
| 008 | 120827s2013 si a b 001 0 eng c | ||
| 020 | _a9781118153741 (paper) | ||
| 020 | _a111815374X (paper) | ||
| 040 |
_aUKMGB _beng _erda _cUKMGB _dOCLCO _dYDXCP _dBTCTA _dBWX _dDAD _dOCLCO _dORU _dCVU _dHKGCC |
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| 042 | _apcc | ||
| 090 | 3 |
_aHF5415 _b.D1 2013 |
|
| 100 | 1 |
_aDavis, John, _d1960 February 17- _eauthor. |
|
| 245 | 1 | 0 |
_aMeasuring marketing : _b110+ key metrics every marketer needs / _cJohn A. Davis. |
| 246 | 3 | _aOne hundred ten plus key metrics every marketer needs | |
| 246 | 3 | _aOne hundred and ten plus key metrics every marketer needs | |
| 246 | 3 | 0 | _a110+ key metrics every marketer needs |
| 250 | _aSecond edition. | ||
| 264 | 1 |
_aSingapore : _bJohn Wiley & Sons Singapore Pte. Ltd., _c[2013]. |
|
| 300 |
_axxii, 344 p. : _billustrations ; _c26 cm |
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| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xEvaluation |
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| 650 | 0 | _aMarketing research | |
| 650 | 0 |
_aMarketing _xMathematical models |
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| 775 | 0 | 8 |
_iRevision of: _aDavis, John, 1960 February 17- _tMeasuring marketing. _dSingapore ; Hoboken, NJ : John Wiley & Sons (Asia), ©2007. _w(OCoLC)73541472 |
| 942 |
_2lcc _cBK |
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| 999 |
_c8427 _d8427 |
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