| 000 | 00905cam a2200289 4500 | ||
|---|---|---|---|
| 003 | OCoLC | ||
| 005 | 20180706180014.0 | ||
| 008 | 090313s2009 ohua b 001 0 eng | ||
| 015 |
_aGBA928525 _2bnb |
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| 016 | 7 |
_a014932708 _2Uk |
|
| 020 | _a9780324665314 (pbk.) | ||
| 020 | _a0324665318 (pbk.) | ||
| 040 |
_aUKM _cUKM _dYDXCP _dH2K _dHKGCC |
||
| 090 | 3 |
_aHF5415.123 _b.S4 2010 |
|
| 100 | 1 | _aShimp, Terence A. | |
| 245 | 1 | 0 |
_aIntegrated marketing communications in advertising and promotion / _cTerence A. Shimp. |
| 250 | _a8th ed. | ||
| 260 |
_aMason, Ohio : _bSouth-Western/Cengage Learning, _c2010. |
||
| 300 |
_axx, 668 p. : _bcol. ill. ; _c28 cm. |
||
| 500 | _aPrevious ed.: 2007. | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aCommunication in marketing | |
| 650 | 0 | _aSales promotion | |
| 650 | 0 | _aAdvertising | |
| 650 | 0 | _aDirect marketing | |
| 942 |
_2lcc _cBK |
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| 999 |
_c8321 _d8321 |
||