| 000 | 00773cam a2200241 4500 | ||
|---|---|---|---|
| 003 | OCoLC | ||
| 005 | 20180706180000.0 | ||
| 008 | 081211s2008 mau 000 0 eng | ||
| 010 | _a2008051783 | ||
| 020 | _a9781422199923 (pbk. : alk. paper) | ||
| 020 | _a1422199924 (pbk. : alk. paper) | ||
| 040 |
_aDLC _cDLC _dBTCTA _dBAKER _dUKM _dBWX _dCDX _dGZM _dYDXCP _dCVU _dHKGCC |
||
| 050 | 0 | 0 |
_aHF5415 _b.M32375 2008 |
| 090 | 3 |
_aHF5415 _b.M17 2008 |
|
| 245 | 0 | 0 | _aMarketing through minefields. |
| 260 |
_aBoston, Mass. : _bHarvard Business Press, _c2008. |
||
| 300 |
_a187 p. ; _c22 cm. |
||
| 440 | 0 | _aHBR case studies series | |
| 650 | 0 |
_aMarketing _vCase studies |
|
| 650 | 0 | _aBranding (Marketing) | |
| 710 | 2 | _aHarvard Business School Publishing Corporation. | |
| 942 |
_2lcc _cBK |
||
| 999 |
_c8217 _d8217 |
||