| 000 | 00745nam a2200217 4500 | ||
|---|---|---|---|
| 008 | 100927s2010 nyua 000 0 eng d | ||
| 020 | _a0062018205 (pbk. : international ed.) | ||
| 020 | _a9780062018205 (pbk. : international ed.) | ||
| 040 |
_cHKGCC _dHKGCC |
||
| 090 | 3 |
_aBF448 _b.A74 2010 |
|
| 100 | 1 | _aAriely, Dan. | |
| 245 | 1 | 0 |
_aPredictably irrational : _bthe hidden forces that shape our decisions / _cDan Ariely. |
| 250 | _aRev. & expanded ed | ||
| 260 |
_aNew York : _bHarper Collins, _c2010. |
||
| 300 |
_axx, 348 p. : _bill. ; _c18 cm. |
||
| 504 | _aIncludes bibliographical references (p. [338]-348) | ||
| 650 | 0 | _aConsumer behavior | |
| 650 | 0 | _aDecision making | |
| 650 | 0 |
_aEconomics _xPsychological aspects |
|
| 942 |
_2lcc _cBK |
||
| 999 |
_c7759 _d7759 |
||