| 000 | 00804nam a2200241 4500 | ||
|---|---|---|---|
| 008 | 010618s2002 maua 001 0 eng H | ||
| 020 | _a0071123326 (International ed.) | ||
| 020 | _a0071206698 | ||
| 020 | _a0072410639 | ||
| 020 | _a9780071206693 | ||
| 040 |
_cHKGCC _dHKGCC |
||
| 090 | 3 |
_aHF5415 _b.D89 2002 |
|
| 100 | 1 | _aDwyer, F. Robert. | |
| 245 | 1 | 0 |
_aBusiness marketing : _bconnecting strategy, relationships, and learning / _cF. Robert Dwyer, John F. Tanner, Jr. |
| 250 | _a2nd ed. | ||
| 260 |
_aBoston, Mass. : _bMcGraw-Hill/Irwin, _cc2002. |
||
| 300 |
_axxix, 705 p. : _bill. (some col.) ; _c26 cm. |
||
| 490 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing | |
| 700 | 1 | _aTanner, John F. | |
| 942 |
_2lcc _cBK |
||
| 999 |
_c7619 _d7619 |
||