000 00800nam a2200229 4500
008 140815n2009 nyua 001 0 eng d
020 _a9780061669194
040 _cHKGCC
_dHKGCC
090 3 _aHF5415
_b.R43 2009
100 1 _aRies, Al.
245 1 0 _aWar in the boardroom :
_bwhy left-brain management and right-brain marketing don't see eye-to-eye--and what to do about it /
_cAl & Laura Ries.
260 _aNew York, NY :
_bCollins Business,
_cc2009.
300 _axxx, 272 p. :
_bill. ;
_c22 cm.
500 _aIncludes index.
650 0 _aLeft and right (Psychology)
650 0 _aManagement
_xPsychological aspects
650 0 _aMarketing
_xPsychological aspects
650 0 _aOrganizational effectiveness
650 0 _aSuccess in business
700 1 _aRies, Laura.
942 _2lcc
_cBK
999 _c7450
_d7450