| 000 | 00696nam a2200217 4500 | ||
|---|---|---|---|
| 008 | 140815n2008 mau b 000 0 eng d | ||
| 020 | _a1422126013 | ||
| 020 | _a9781422126011 | ||
| 040 |
_cHKGCC _dHKGCC |
||
| 090 | 3 |
_aHF5415 _b.L38 2008 |
|
| 100 | 1 |
_aLevitt, Theodore, _d1925-2006. |
|
| 245 | 1 | 0 |
_aMarketing myopia / _cTheodore Levitt. |
| 260 |
_aBoston, Mass. : _bHarvard Business Press, _cc2008. |
||
| 300 |
_av, 90 p. ; _c17 cm. |
||
| 490 | 0 | _aHarvard business review classics | |
| 500 | _aOriginally published in Harvard Business Review, 2004. | ||
| 504 | _aIncludes bibliographical references (p. 81-82). | ||
| 650 | 0 | _aCustomer relations | |
| 650 | 0 | _aMarketing | |
| 942 |
_2lcc _cBK |
||
| 999 |
_c7430 _d7430 |
||