000			00802nam a2200229 4500
008			091030s2011 njuabf b 001 0 eng
020			_a0470505745 _q(pbk.)
020			_a9780470505748 _q(pbk.)
040			_aUKM _cUKM _dHNK _dHKGCC
042			_aukblcatcopy
090		3	_aHF1416 _b.K68 2011
100	1		_aKotabe, Masaaki.
245	1	0	_aGlobal marketing management / _cMasaaki Kotabe and Kristiaan Helsen.
250			_a5th ed., international student version.
260			_aHoboken, N.J. : _bWiley, _cc2011.
300			_axxiii, 717 p., [12] p. of plates : _bill., maps ; _c28 cm.
504			_aIncludes bibliographical references and index.
650		0	_aExport marketing _xManagement
650		0	_aInternational business enterprises _xManagement
700	1		_aHelsen, Kristiaan.
942			_2lcc _cBK
999			_c7082 _d7082