| 000 | 00792nam a2200241 4500 | ||
|---|---|---|---|
| 008 | 960109s1994 enka 001 0 eng d | ||
| 020 | _a0273609076 | ||
| 040 |
_aCUHK _cCUHK _dHKGCC |
||
| 090 | 3 |
_aHF5415.5 _b.C71 1994 |
|
| 100 | 1 | _aCram, Tony. | |
| 245 | 1 | 4 |
_aThe power of relationship marketing : _bhow to keep customers for life / _cTony Cram. |
| 246 | 1 | 3 | _aKeeping customers for life |
| 246 | 1 | 0 | _aRelationship marketing |
| 260 |
_aLondon : _bFinancial Times/Pitman, _c1994. |
||
| 300 |
_aix, 254 p. : _bill. ; _c24 cm. |
||
| 500 | _aSubtitle on jacket: Keeping customers for life. | ||
| 650 | 0 |
_aAdvertisers _xAttitudes |
|
| 650 | 0 | _aConsumer satisfaction | |
| 650 | 0 | _aCustomer relations | |
| 650 | 0 | _aCustomer services | |
| 650 | 0 |
_aMarketing _xManagement |
|
| 942 |
_2lcc _cBK |
||
| 999 |
_c6906 _d6906 |
||