| 000 | 00824nam a2200217 4500 | ||
|---|---|---|---|
| 008 | 120918s2013 si a b 001 0 eng d | ||
| 020 | _a1259007898 (Asia Global ed.) | ||
| 020 | _a9781259007897 (Asia Global ed.) | ||
| 040 |
_cHKGCC _dHKGCC |
||
| 090 | 3 |
_aHF5415.12.A8 _bM17 2013 |
|
| 245 | 0 | 0 |
_aMarketing in Asia / _cRoger A. Kerin ... [et al.]. |
| 250 | _a2nd ed. | ||
| 260 |
_aSingapore : _bMcGraw-Hill, _cc2013. |
||
| 300 |
_alvi, 822 p. : _bcol. ill. ; _c28 cm. |
||
| 500 | _aAsian adaptation of: Marketing / Roger A. Kerin, Steven W. Hartley and William Rudelius. 11th ed. New York, NY : McGraw-Hill/Irwin, c2013. | ||
| 504 | _aIncludes bibliographical references (p, 799-801) and indexes. | ||
| 650 | 0 |
_aMarketing _zAsia |
|
| 700 | 1 | _aKerin, Roger A. | |
| 700 | 1 |
_aKerin, Roger A. _tMarketing. |
|
| 942 |
_2lcc _cBK |
||
| 999 |
_c6833 _d6833 |
||