000			00612nam a2200181 4500
008			080812s2009 si a b 001 0 eng d
020			_a9789810679521
020			_a9810679521
040			_aSINTU _cSINTU _dHNK _dCPV _dHKGCC
090		3	_aHF5415 _b.P74 2009
245	0	0	_aPrinciples of marketing : _ba global perspective / _cPhilip Kotler ... [et al.].
260			_aSingapore ; _aHong Kong : _bPearson Prentice Hall, _cc2009.
300			_axxvii, 670 p. : _bcol. ill. ; _c28 cm.
504			_aIncludes bibliographical references and indexes.
650		0	_aMarketing
700	1		_aKotler, Philip.
942			_2lcc _cBK
999			_c6829 _d6829