000			00875nam a2200289 4500
008			061228s2007 njua 001 0 eng d
010			_a2006934821
020			_a111895808X (pbk.)
020			_z9781118958100 (ebk.)
020			_z9781118958094 (ebk.)
020			_a9781118958087 (pbk.)
040			_cHKGCC _dHKGCC
090		3	_aHF5415.1255 _b.C44 2015
100	1		_aChiaravalle, Bill.
245	1	0	_aBranding for dummies / _cby Bill Chiaravalle and Barbara Findlay Schenck.
250			_a2nd ed.
260			_aHoboken, N.J. : _bJohn Wiley & Sons, Inc., _cc2015.
300			_axii, 368 p. : _bill. ; _c25 cm.
500			_aIncludes index.
650		0	_aBranding (Marketing)
650		0	_aBusiness names
650		0	_aAdvertising
650		0	_aBrand name products
650		0	_aProduct management
700	1		_aSchenck, Barbara Findlay.
942			_2lcc _cBK
999			_c6755 _d6755