000 00567nam a2200169 4500
008 150905s2013 cc a b 001 0 eng d
020 _a9789880017919
040 _cHKGCC
_dHKGCC
090 3 _aHF5415
_b.P65 2013
100 1 _aPong, Howard Yuen Lam.
245 1 0 _aMarketing leadership :
_bpractices & perspectives /
_cHoward Pong Yuen Lam.
260 _aHong Kong :
_bPearson Education Asia Limited,
_c2013.
300 _axi, 98 p. :
_bcol. ill. ;
_c23 cm.
504 _aIncludes bibliographical references (p. 91) and index.
650 0 _aMarketing
942 _2lcc
_cBK
999 _c3094
_d3094