| 000 | 00800nam a2200241 4500 | ||
|---|---|---|---|
| 008 | 150827s2009 mau a 001 0 eng d | ||
| 020 | _a0073381098 (alk. paper) | ||
| 020 | _a9780071284400 | ||
| 020 | _a9780073381091 (alk. paper) | ||
| 040 |
_cHKGCC _dHKGCC |
||
| 090 | 3 |
_aHF5823 _b.B35 2009 |
|
| 100 | 1 |
_aBelch, George E. _q(George Edward), _d1951- |
|
| 245 | 1 | 0 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch & Michael A. Belch. |
| 250 | _a8th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _c2009. |
||
| 300 |
_axxv, 838 p. : _bcol. ill. ; _c29 cm. |
||
| 500 | _aIncludes indexes. | ||
| 650 | 0 | _aAdvertising | |
| 650 | 0 | _aCommunication in marketing | |
| 650 | 0 | _aSales promotion | |
| 700 | 1 | _aBelch, Michael A. | |
| 942 |
_2lcc _cBK |
||
| 999 |
_c3091 _d3091 |
||