000 01340nam a2200337 4500
008 111213s2011 ch 000 0 chi d
020 _a9789861209104 (pbk.)
020 _a9861209107 (pbk.)
040 _aCVU
_cCVU
_dHKGCC
041 1 _achi
_heng
066 _c$1
090 3 _aHF5415
_b.H39 2011
100 1 _aHeyman, Jay H.,
_d1939-
240 1 0 _aAll you need is a good idea!.
_lChinese
245 1 0 _6880-01/$1
_a沒預算照樣有勝算的行銷創意術 /
_c傑。海曼著 ; 曹嬿恆譯.
880 1 0 _6245-01
_aMei yu suan zhao yang you sheng suan de xing xiao chuang yi shu /
_cJie Haiman zhu ; Cao Yanheng yi.
250 _6880-02/$1
_a初版.
880 _6250-02
_aChu ban.
260 _6880-03/$1
_a台北市 :
_b商周出版,
_c2011.
880 _6260-03
_aTai-bei shi :
_bShang zhou chu ban,
_c2011.
300 _a255 p. ;
_c21 cm.
490 1 _6880-04/$1
_a新商業周刊叢書 ;
_vBW0427
880 1 _6490-04
_aXin shang ye zhou kan cong shu ;
_vBW0427
500 _aTranslation of: All you need is a good idea! : how to create marketing messages that actually get results.
650 0 _aMarketing
650 0 _aAdvertising
650 0 _aSmall business marketing
830 0 _6880-05/$1
_a新商業周刊叢書系列 ;
_v427.
880 0 _6830-05
_aXin shang ye zhou kan cong shu xi lie ;
_v427.
942 _2lcc
_cBK
999 _c1978
_d1978