000 00928cam a2200265 4500
008 220707s2007 nyua b 001 0 eng d
020 _a9781133191018
020 _a1133191010
040 _aHKGCC
_beng
_erda
_cHKGCC
_dHKGCC
050 4 _aHF5415.2
_b.F37 2013
090 3 _aHF5415.2
_b.F37 2013
100 1 _aFeinberg, Fred M.,
_eauthor.
245 1 4 _aModern marketing research :
_bconcepts, methods, and cases /
_cFred M. Feinberg, Thomas C. Kinnear, James R. Taylor.
250 _aSecond edition.
264 1 _aAustralia :
_bCengage Learning,
_c[2013]
264 4 _c©2013
300 _axxx, 689 pages :
_billustrations ;
_c28 cm.
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index (pages 677-689).
650 0 _aMarketing research.
650 0 _aMarketing
_xManagement.
942 _2lcc
_cBK
999 _c13114
_d13114