| 000 | 01025nam a2200229 4500 | ||
|---|---|---|---|
| 008 | 181029s2006 nyua 000 0 eng d | ||
| 020 | _a0073190640 | ||
| 020 | _a9780073190648 | ||
| 040 |
_aHKGCC _beng _erda _cHKGCC |
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| 090 | 3 |
_aHF5415 _b.M37 2006 |
|
| 245 | 0 | 0 |
_aCase teaching notes manual for video cases and appendix D alternative cases to accompany marketing : _beighth edition / _cRoger A. Kerin, Southern Methodist University; Steven W. Hartley, University of Denver; Eric N. Berkowitz, University of Massachusetts; William Rudelius, University of St. Thomas; contributor Linda Rochford, University of Minnesota-Duluth; prepared by Michael J. Vessey. |
| 264 | 1 |
_aNew York, NY : _bMcGraw-Hill/Irwin, _c[2006] |
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| 264 | 4 | _c©2006 | |
| 300 |
_avii, 201 pages: _billustrations ; _c28 cm |
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| 336 |
_atext _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 650 | 0 | _aMarketing | |
| 700 | 1 |
_aRoger A. Kerin, _eauthor. |
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| 700 | 1 |
_aSteven W. Hartley, _eauthor. |
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| 942 |
_2lcc _cBK |
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| 999 |
_c11277 _d11277 |
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