000			01907cam a2200421 4500
005			20181211180225.0
008			161121s2017 enka b 001 0 eng
010			_a 2016041418
020			_a9781138191686 _q(hardback _qalkaline paper)
020			_a113819168X _q(hardback _qalkaline paper)
020			_a9781138191709 _q(paperback _qalkaline paper)
020			_a1138191701 _q(paperback _qalkaline paper)
020			_z9781315640341 _q(ebk)
035			_a991012579825603412
035			_a(DLC) 2016041418
035			_a(OCoLC)965120447
035			_a(EXLNZ-852JULAC_NETWORK)9911204231603406
040			_aDLC _beng _erda _cDLC _dOCLCF _dOCLCO _dOCLCQ _dHNK _dHKGCC
042			_apcc
050	0	4	_aHF5415.1265 _b.S65 2017
090		3	_aHF5415.1265 _b.S65 2017
100	1		_aSmith, P. R. _q(Paul Russell), _d1957- _eauthor.
240	1	0	_aEMarketing excellence
245	1	0	_aDigital marketing excellence : _bplanning, optimizing and integrating online marketing / _cDave Chaffey and PR Smith.
250			_aFifth edition.
264		1	_aLondon ; _aNew York : _bRoutledge, Taylor & Francis Group, _c[2017]
264		4	_c©2017
300			_axxvii, 660 pages : _bcolor illustrations ; _c26 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aRevised edition of the authors' eMarketing excellence, originally published in 2002.
504			_aIncludes bibliographical references and index.
505	0		_aPreface -- Acknowledgements -- Introduction to digital marketing -- Remix -- Digital models -- Digital customers -- Social media marketing -- Designing digital experiences -- Traffic building -- Customer lifecycle communications and crm -- Managing digital marketing -- Digital marketing plan -- Glossary -- Index.
650		0	_aInternet marketing
700	1		_aChaffey, Dave, _d1963- _eauthor.
942			_2lcc _cBK
999			_c11244 _d11244