000			01319nam a2200325 4500
008			140815n cc b 001 0 chi d
020			_a0132744031
020			_a9787111430179
040			_cHKGCC _dHKGCC
041	1		_achi _heng
066			_c$1
090		3	_aHF5415 _b.A75 2013
100	1		_aArmstrong, Gary _q(Gary M.)
240	1	0	_aMarketing : _ban introduction. _lChinese
245	1		_6880-01/ _1 _a市場營銷學 : _b原書第11版 = Marketing : an introduction /cGary Armstrong, Philip Kotler著 ; 趙占波譯.
880	1	0	_6245-01 _aShi chang ying xiao xue : _byuan shu di 11 ban = Marketing : an introduction / _cGary Armstrong, Philip Kotler zhu ; Zhao Zhanbo yi.
250			_6880-02/ _1 _a第11版.
880			_6250-02 _aDi 11 ban.
260			_6880-03/ _1 _a北京: _b機械工業出版社, _c2013.
880			_6260-03 _aBeijing : _bJi xie gong ye chu ban she, _c2013.
300			_axii, 440 p. : _bcol. ill. ; _c27 cm.
500			_aTranslation of: Marketing: An introduction / Gary Armstrong, Philip Kotler. 11th ed. Boston : Prentice Hall, c2013.
504			_aIncludes bibliographical references and index.
546			_aIn Chinese.
650		0	_aMarketing _vTextbooks
700	1		_aKotler, Philip.
700	1		_6880-04/ _1 _a趙占波.
880	1		_6700-04 _aZhao, Zhanbo.
942			_2lcc _cBK
999			_c11172 _d11172