| 000 | 01002nam a2200313 4500 | ||
|---|---|---|---|
| 005 | 20180901100457.0 | ||
| 008 | 111110t2016 enka f b 001 0 eng d | ||
| 020 | _a007716931X | ||
| 020 | _a9780077169312 | ||
| 035 | _a(OSt)015973501 | ||
| 040 |
_aStDuBDS _beng _erda _cStDuBDS _dStDuBDS _dHKGCC |
||
| 090 | 3 |
_aHF5415 _b.S478 2016 |
|
| 245 | 0 | 0 |
_aServices marketing : _bintegrating customer focus across the firm / _cAlan Wilson ... [et al.] |
| 250 | _a3rd ed. | ||
| 264 | 1 |
_aBerkshire : _bMcGraw-Hill, _c2016. |
|
| 300 |
_axvii, 538 pages : _bcolor illustrations ; _c27 cm |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aCustomer services | |
| 650 | 0 | _aMarketing | |
| 650 | 0 |
_aService industries _xMarketing |
|
| 700 | 1 | _aBitner, Mary Jo | |
| 700 | 1 | _aGremler, Dwayne D. | |
| 700 | 1 | _aWilson, Alan M. | |
| 700 | 1 | _aZeithaml, Valarie A. | |
| 942 |
_2lcc _cBK |
||
| 999 |
_c10800 _d10800 |
||