| 000 | 00869cam a2200265 4500 | ||
|---|---|---|---|
| 008 | 150909t20162017enka 001 0 eng d | ||
| 020 | _a9781292153261 | ||
| 020 | _a1292153261 | ||
| 040 |
_beng _erda _cHKGCC _dHKGCC |
||
| 090 | 3 |
_aHF5415.2 _b.B779 2017 |
|
| 100 | 1 |
_aBurns, Alvin C., _eauthor. |
|
| 245 | 1 | 0 |
_aMarketing research / _cAlvin C. Burns, Ann Veeck, Ronald F. Bush. |
| 250 | _aEighth edition, global edition. | ||
| 264 | 1 |
_aHarlow, Essex : _bPearson, _c[2017] |
|
| 264 | 4 | _c©2017 | |
| 300 |
_a489 pages : _bcolor illustrations ; _c26 cm |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aMarketing research. | |
| 700 | 1 |
_aVeeck, Ann, _eauthor. |
|
| 700 | 1 |
_aBush, Ronald F., _eauthor. |
|
| 942 |
_2lcc _cBK |
||
| 999 |
_c10695 _d10695 |
||