000 01301nam a2200361 4500
008 031112s2003 ch a e b 001 0dchi d
020 _a9576094933 (pbk.)
020 _a9789576094934
040 _cHKGCC
_dHKGCC
041 1 _achi
_heng
066 _c$1
090 3 _aHD9987.A2
_bL68 2003
100 1 _aLovelock, Christopher H.
240 1 0 _aServices marketing in Asia
_lChinese
245 1 0 _6880-01/$1
_a服務行銷 :
_b人員、科技及策略 /
_cLovelock, Wirtz, Keh原著 ; 方世榮, 江季芸編譯.
880 1 0 _6245-01
_aFu wu xing xiao :
_bren yuan, ke ji ce lue /
_cLovelock, Wirtz, Keh yuan zhu ; Fang Shirong, Jiang Jiyun bian yi.
250 _6880-02/$1
_a初版.
880 _6250-02
_aChu ban.
260 _6880-03/$1
_a臺北市 :
_b華泰文化,
_c2003.
880 _6260-03
_aTaibei Shi :
_bHua tai wen hua,
_c2003.
300 _a601 p :
_bill ;
_c26 cm.
504 _aIncludes bibliographical references and index.
650 0 _aProfessions
_zAsia
_xMarketing
650 0 _aServices industries
_zAsia
_xMarketing
700 1 _aKeh, Hean Tat.
700 1 _aWirtz, Jochen.
700 1 _aWright, Jochen.
700 1 _6880-04/$1
_a方世榮.
880 1 _6700-04
_aFang, Shirong.
700 1 _6880-05/$1
_a江季芸
880 1 _6700-05
_aJiang, Jiyun.
942 _2lcc
_cBK
999 _c10404
_d10404