| 000 | 00638nam a2200205 4500 | ||
|---|---|---|---|
| 008 | 110506s2012 maua 001 0 eng | ||
| 020 | _a027375243X | ||
| 020 | _a9780273752431 | ||
| 040 |
_cHKGCC _dHKGCC |
||
| 090 | 3 |
_aHF5415 _b.K67 2012 |
|
| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 0 |
_aPriciples of marketing / _cPhilip Kotler, Gary Armstrong. |
| 250 | _aGlobal ed., 14th ed. | ||
| 260 |
_aBoston, MA : _bPearson Education, _cc2012. |
||
| 300 |
_axxiv, 637, [97] p. : _bcol. ill. ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references (R1-R24) and index. | ||
| 650 | 0 | _aMarketing | |
| 700 | 1 | _aGary Armstrong. | |
| 942 |
_2lcc _cBK |
||
| 999 |
_c10229 _d10229 |
||