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1.
Chao mei ti shi dai : cheng gong ying de ren xin de xing xiao ce lüe / 超媒體時代 : 成功贏得人心的行銷策略 / 巴比。凱德 (Bobby J. Calder) 編 ; 陳雅汝譯.

by Calder, Bobby J | Kellogg School of Management.

Edition: 初版.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Chinese Original language: English Publisher: Taibei Shi : Shang zhou chu ban, 2011. Publisher: 台北市 : 商周出版, 2011Other title: Meiguo xi bei da xue Kailuoge guan li xue yuan Other title: Cheng gong ying de ren xin de xing xiao ce lüe. Other title: 美國西北大學凱洛格管理學院 | 成功贏得人心的行銷策略..Availability: Items available for loan: Call number: HF5826.5 .C15 2011 (1).

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2.
Small business marketing for dummies / by Paul Lancaster and Barbara Findlay Schenck.

by Lancaster, Paul | Schenck, Barbara Findlay.

Edition: UK ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chichester : John Wiley & Sons, 2014Availability: Items available for loan: Call number: HF5823 .L15 2014 (1).

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3.
Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.

by O'Guinn, Thomas C | Allen, Chris T | Semenik, Richard J.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mason, OH : South-Western, Cengage Learning, 2012Availability: Items available for loan: Call number: HF5821 .O3 2012 (1).

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4.
The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.

by Katz, Helen E [author.].

Edition: Fifth edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Routledge, 2014Copyright date: ©2014Availability: Items available for loan: Call number: HF5826.5 .K1 2014 (1).

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