Marketing research / Alvin C. Burns, Ann Veeck, Ronald F. Bush.

By: Burns, Alvin C [author. ]Contributor(s): Veeck, Ann [author. ] | Bush, Ronald F [author. ]Material type: TextTextPublisher: Harlow, Essex : Pearson, [2017]Copyright date: ©2017Edition: Eighth edition, global editionDescription: 489 pages : color illustrations ; 26 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781292153261; 1292153261 Subject(s): Marketing research
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Print book HF5415.2 .B779 2017 (Browse shelf) Available 0005147H

Includes bibliographical references and indexes.

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