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1.
Advertising : principles and effective IMC practice / William Wells, John Burnett, Sandra Moriarty.

by Wells, William, 1926- | Burnett, John, 1944- | Moriarty, Sandra E. (Sandra Ernst) | Pearce, Charles (R. Charles).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Singapore : Prentice Hall, 2007Availability: Items available for loan: Call number: HF5823 .W35 2007 (2).

2.
Advertising : principles and practice / William Wells, John Burnett, Sandra Moriarty.

by Wells, William, 1926- | Burnett, John, 1944- | Moriarty, Sandra.

Edition: Annotated instructor's ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs, N.J. : Prentice Hall, c1989Availability: Items available for loan: Call number: HF5823 .W35 1989 (1). Lost (1).

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