Principles of contemporary marketing / David L. Kurtz. by Kurtz, David L | Boone, Louis E.
Edition: 14th ed.Material type: 
Text; Format:
print
; Literary form:
Not fiction
Publisher: Australia ; United States : Southwestern Cengage Learning, c2010Other title: Kurtz & Boone principles of contemporary marketing.Availability: Items available for loan: Call number: HF5415 .K87 2010 (1).
