TY  - BOOK
AU  - Nagle,Thomas T.
AU  - 陳兆豐
AU  - Hogan,John E.
AU  - Zale,Joseph
TI  - 定價戰略與戰術: 通向利潤增長之路 = The strategy and tactics of pricing : a guide to growing more profitably 
SN  - 7508071492 
PY  - 2012///
CY  - 北京
PB  - 華夏出版社
KW  - Marketing
KW  - Decision making
KW  - Pricing
N1  - Translation of: The strategy and tactics of pricing : a guide to growing more profitably, 5th ed. / Thomas T. Nagle, John E. Hogan, Joseph Zale. Boston : Prentice Hall, c2011; Includes bibliographical references
ER  -