Nagle, Thomas T.,  1951- <br/><br/>
定價戰略與戰術 :  通向利潤增長之路 = The strategy and tactics of pricing : a guide to growing more profitably / 
 通向利潤增長之路 
湯姆．納格, 約瑟夫．查萊, 陳兆豐著 ; 龔強, 陳兆豐譯. 
 - 北京第2版. 
 - 北京 :  華夏出版社,  2012. 
 - 4, 2, 327 p. :  ill. ;  24 cm. 
<br/><br/> Translation of: The strategy and tactics of pricing : a guide to growing more profitably, 5th ed. / Thomas T. Nagle, John E. Hogan, Joseph Zale. Boston : Prentice Hall, c2011. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>7508071492  9787508071497 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making<br/>Pricing