TY  - BOOK
AU  - Egan,John
AU  - 方世榮
TI  - 關係行銷
SN  - 9789571140339
PY  - 2005///
CY  - 台北市
PB  - 五南圖書出版股份有限公司
KW  - Relationship marketing
N1  - Translation of: Relationship marketing : exploring relational strategies in marketing; Includes bibliographical references
ER  -