Egan, John,  1952- <br/><br/>
關係行銷 / 
[John Egan作] ; 方世榮譯. 
 - 第2版. 
 - 台北市 :  五南圖書出版股份有限公司,  2005 
 - [4], 420 p. :  ill. ;  24 cm. 
<br/><br/> Translation of: Relationship marketing : exploring relational strategies in marketing. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9789571140339 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing